Convert raw questionnaire data into structured, clean datasets, custom banners, and analytics charts for rapid client reporting.
Raw survey responses are useless without structure and quality validation. GPRS provides premium data processing and quantitative analytics services that turn raw fields into clean datasets and actionable cross-tabulations. Our analytics experts apply strict logical checks, perform weighting adjustments, and prepare analytical summaries, giving you the clarity needed to make strategic decisions.
Removing duplicate entries, identifying and flags speeders, reviewing open-end gibberish, and verifying respondent validation codes.
Creating detailed Excel banners showing percentage distributions, mean scores, sample counts, and statistical significance testing.
Applying RIM or cell-weighting algorithms to align sample distributions with national or target population census counts.
Categorizing raw text responses into structured codebooks, translating foreign-language answers, and mapping sentiment trends.
Grouping consumers into distinct clusters based on shared values, behaviors, or demographic profiles.
Analyzing Van Westendorp Price Sensitivity Meter (PSM) questions to define optimum pricing bands.
Aggregating thousands of customer satisfaction scores into clear division-level reporting tables.
Data processing is the critical step that follows fieldwork. We support datasets gathered through both **CAWI** (online self-completed panels) and **CAPI** (face-to-face field interviews). Using specialized statistical packages (SPSS, SAS, and custom python/R libraries), we run automated cleaning routines and significance tests.
We download database records from the survey server and perform a structural sanity check.
We check for logical inconsistencies (e.g. mutually exclusive answers) and remove invalid responders.
We set up banners, run percentage tables, and apply statistical tests (t-tests, z-tests) to find significant differences.
We compile open-ended answers into a structured codebook and format all outputs for immediate reporting.
Clean `.sav` data files with fully defined variable and value labels.
Cross-tabulations featuring significance tests and mean calculations.
Structured categorization and coding keys for open-ended questions.
Explore our complete suite of quantitative and qualitative data collection services designed to support your market research projects.
Reach millions of pre-profiled consumers and niche B2B decision-makers across 31+ countries. Instantly route targeted samples using secure, high-response online survey panels.
Learn MoreTranslate questionnaires into engaging, mobile-responsive screens. We script complex logic loops, routing, MaxDiff grids, and handle local translation mapping.
Learn MoreConvert raw responses into clean datasets and tabulations. We apply RIM weighting adjustments, code open-ends, and deliver custom banner tables with significance tests.
Learn MoreCollect deep qualitative perspectives. We recruit targeted participants, provide moderator services for focus groups/ interviews, transcribe, and write key insights reports.
Learn MoreGain a single dedicated project manager overseeing multi-market schedules, coordinate quotas across regions, and deliver daily reports with total schedule compliance.
Learn MoreDeploy multi-layer checks: IP/device checks, VPN blockers, flat-liner filters, speed traps, and built-in CAPI location checks for verified human datasets.
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