The Gabor-Granger pricing technique exposes respondents to a specific product or service description and asks whether they would purchase it at a randomized price point. Depending on their response, higher or lower prices are presented in subsequent steps. The result is a precise demand curve and revenue curve.
Gabor-Granger Price & Revenue Curve
Simulated demand decay vs. total revenue optimization curve:
• Demand (% Willing to Buy)• Projected Revenue Index
Key Capabilities & Benefits
Direct calculation: Direct calculation of purchase likelihood across incremental price points
Plots the: Plots the exact revenue-maximizing and profit-maximizing price
Calculates price: Calculates price elasticity of demand coefficient (PED)
Simple, fast,: Simple, fast, and respondent-friendly survey experience
When to Use This Method
Determining launch pricing for innovative products with few direct comparators
Evaluating price increase tolerance on existing core services
Testing price sensitivities for software licenses or subscription tiers
Fast-turnaround pricing sanity checks
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