Overview & Method Framework
Product Concept Testing provides a comprehensive, rigorous evaluation of near-launch product propositions. We benchmark your concept against industry norms across the complete suite of innovation KPIs: Top-2-Box purchase intent, uniqueness, believability, value for money, and expected frequency of purchase.
Diagnostic Research Scorecard
Standardized benchmark metrics against global category norms:
84%
Purchase Intent (Top 2 Box)
+14%
Vs. Category Benchmark
Key Capabilities & Benefits
- Standardized innovation: Standardized innovation KPIs compared against global category benchmarks
- Trial rate: Trial rate and volume estimation models for commercial planning
- Diagnoses specific: Diagnoses specific weaknesses (e.g. high appeal but low believability)
- Identifies high-value: Identifies high-value consumer target segments
When to Use This Method
- Stage-Gate innovation milestone go/no-go decisions
- Pre-launch volume forecasting and sales planning
- Fine-tuning concept copy, pricing, and packaging prior to manufacturing
- Investor pitch and stakeholder validation data
Ready to configure your Product Concept Testing study?
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