Overview & Method Framework
The Idea Screener is designed for the front end of innovation (FEI). When your R&D or marketing team generates 20 to 50+ early ideas, the Idea Screener rapidly tests them with consumers using optimized balance designs, ranking them on key metrics like Relevance, Novelty, and Purchase Intent.
Diagnostic Research Scorecard
Standardized benchmark metrics against global category norms:
84%
Purchase Intent (Top 2 Box)
+14%
Vs. Category Benchmark
Key Capabilities & Benefits
- Test up: Test up to 50+ early ideas in a single cost-effective study
- Identifies top: Identifies top tier 'breakout' concepts before expensive development
- Clear percentile: Clear percentile rankings and diagnostic scorecards for every idea
- Fast turnaround: Fast turnaround to keep innovation pipelines moving rapidly
When to Use This Method
- Early innovation funnel ideation filtering
- Brand name and tagline screening tournaments
- New flavor, scent, or ingredient concept triage
- Content and educational course topic validation
Ready to configure your Idea Screener study?
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