CAPI – Personal Interviewing Solutions

Overview & Service Framework

CAPI is our premier interviewer-led, face-to-face field interview service. Our trained fieldwork teams conduct in-person surveys, recording responses digitally using specialized offline-capable tablet and smartphone applications. We combine software tools with global panel operations to capture exact respondent feedback securely and efficiently.

Core Methodology Components

• Household census fieldwork & street intercept surveys
• In-store shopper interviews & central location tests (CLT)
• Low-connectivity or rural community face-to-face studies
• Clinic, healthcare practitioner, and institutional audits
• GPS-verified and timestamp-validated field agent tracking
• Device-enforced skip logic and real-time range validations
• Post-fieldwork phone verification and audio back-checks

Business Strengths