What are Focus Groups?
As per global understanding of Focus group, we are capable of to bring together small of limited number of people to discuss a topic (such as reactions to a new product or service or career perception or opinion about particular brand or sector).
Focus groups are essentially group discussions which rely heavily on the interaction between group members and the relationship between the researcher and the respondents. Focus groups have been a dominant form of qualitative data collection in market research for more than 30 years. We have a wide experience in doing focus group in most of the Asian and the Middle East countries. We almost do 10 to 12 focus group in our company in different location per month.
The main objectives to be kept on highest priority are as follows:
- Identifying the research objectives
- Developing a moderator’s guide
- Recruiting participants and arranging for an appropriate facility in which to hold the discussions
- Holding the focus group meetings
- Analyzing and presenting the results
With the help of Focus group, we provide data on any specific topic through semi-structured group interview process which is moderated by a group leader. The design of focus group research will vary based on the research question being studied.